Last Updated on July 16, 2020 by Rick Rys
SEO is Essential for your Brand
According to Forbes, 93% of online experiences begin with search engines.
Briefly, SEO is a process of optimizing any given search word, or phrase, for search visitors to find your website through Google search.
In other words, think of SEO, and your website, as your 24-hour salesperson. No matter what time of the day or where people in Detroit are from when people are searching, visitors will find you through Google search. Think of Google as your new best friend.
“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Wikipedia
The benefit of SEO is your brand’s website is getting targeted search traffic, building awareness, and select visitors will end up converting into customers. It’s a creative digital marketing strategy to build your business organically. That’s why you need SEO.
If you stop paying money with Google Ads (paid search), your traffic dies down. However, with SEO, if you don’t do anything for a whole week straight, you don’t end up paying Google. You will continuously get traffic to your website with technically sound, creative, search engine optimization + SEO.
In 2020, when it comes to search engines, Google dominates market share with 87%, according to Statista. When it comes to mobile search, Google’s market share number increases to 95%.
Why SEO is So Important
Over the years, So many people have found us from Google. It builds a ton of trust. Most people think, “if I read it on Google, it must be true.”
Facts About SEO:
- Increases traffic to your website
- Generates a positive return on investment
- Creates amazing brand awareness
- People trust Google
- Your competition is engaged in SEO
With these facts about SEO, that doesn’t mean that you should publish information. Tell your brand’s story, but it’s for you to understand that it builds trust, and your competition is doing it as well.
So if you don’t do SEO, you’re going to get left out.
Think about it.