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- Today’s SEO Consulting is more creative and complicated than ever. What’s new and what works today that will increase search results with Google, Bing, Yahoo, and AOL search.
- Excellent website content needs to compliment with strong technical SEO (search engine optimization) foundation. Getting SEO wrong can be bad for business in New York, so you need to make sure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google, Bing, and Yahoo.
- Why investing in a creative SEO consultant, building a responsive design website, optimizing for voice search, and conducting an SEO audit will increase search ranking results with Google, Bing, Yahoo, and AOL search engines.
- A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the fascinating insights that can integrate with so many other areas of business.
Why You Need an SEO Consultant Today
SEO is essential for your brand.
According to Forbes, 93% of online experiences begin with search engines.
Briefly, SEO is a process of optimizing any given search word, or phrase, for search visitors to find your website through Google search.
In other words, think of SEO, and your website, as your 24-hour salesperson. No matter what time of the day or what country people are from when people are searching, visitors will find you through Google search. Think of Google as your new best friend.
“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Wikipedia
The benefit of SEO is your brand’s website is getting targeted search traffic, building awareness, and select visitors will end up converting into customers. It’s a creative digital marketing strategy to build your business organically. That’s why you need SEO.
If you stop paying money with Google Ads (paid search), your traffic dies down. However, with SEO, if you don’t do anything for a whole week straight, you don’t end up paying Google. You will continuously get traffic to your website with technically sound, creative, search engine optimization + SEO.
In 2020, when it comes to search engines, Google dominates market share with 87%, according to Statista. When it comes to mobile search, Google’s market share number increases to 95%.
Why SEO is So Important
Over the years, So many people have found us from Google. It builds a ton of trust. Most people think, “if I read it on Google, it must be true.”
Facts About SEO
- Increases traffic to your website
- Generates a positive return on investment
- Creates amazing brand awareness
- People trust Google
- Your competition is engaged in SEO
That doesn’t mean that you should publish company information. Tell your brand’s story, but it’s for you to understand that it builds trust, and your competition is doing it as well.
So if you don’t do SEO, you’re going to get left out.
Think about it.
What is Search Engine Optimization + SEO?
Search engine optimization + SEO is the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
Search Engine Optimization (SEO) is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is complete.
In general, the earlier (or higher ranked on the search engine results page), and more frequently a website appears in the search results list, the more visitors it will receive from Google, Bing and Yahoo search engine results.
It is common practice for search users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. Depending upon the competitiveness of the term, it may take months, even years, to achieve these free, natural rankings (commonly referred to as “organic” rankings).
These visitors have the potential to be converted into customers through a strategic marketing funnel.
Search results from Google, Bing, and Yahoo show in terms of relevance to the search query (search box) that is input by the visitor. Your internet service provider (ISP) and a global positioning system (GPS) determines the location of a search query inside New York. GPS is especially beneficial with mobile search results.
The visitor’s search results are known as the search engine results page or SERP.
What is Technical SEO and Why You Need to Be Concerned
Why is it more important than ever to be technical when it comes to SEO?
In 2020, there are nearly 2 billion websites worldwide. A strong technical SEO foundation should complement excellent website content. Getting SEO wrong can be bad for business, so you need to make sure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google and Bing.
An SEO expert will tell you why technical SEO is essential, how to interpret the data from technical SEO, what areas there are to focus on, and what tools can help you get actionable data.
Google Search Index Require SEO Expertise
Google now has two separate indexes for search results: one for mobile devices and one for desktop computers.
As search visitor behavior changes, a successful SEO strategy – from an SEO consultant – should always focus on mobile search engine results primarily.
With all the digital content available online, search engine optimization is essential in a successful digital marketing content strategy to stand out and get found by search visitors.
That is why you need to consider investing in an SEO consultant, like Syreo.
Search Engine Optimization is not an Expense; it’s an Investment.
First of all, our search experts believe that there is only one place to start in building a successful digital marketing roadmap: SEO + Search Engine Optimization.
A website is often the hub of customer experience. Websites play a vital role in building awareness, consideration, and intent to consumers.
Syreo takes the complex aspects of an SEO audit and recommends expert results to all business stakeholders.
Finally, as your SEO consultant, we guide you through a roadmap to success that will build your presence online.
SEO and Voice Search: How Siri, Alexa, & Google Home Work
As we are moving through the era of smartphones, our next search opportunity is with smart speakers. Smart speakers (Google Home, Amazon Echo, Apple HomePod – see images above) are portable devices that we have placed into our homes and businesses that provide voice search results.
Siri (Apple HomePod), Alexa (Amazon Echo), Cortana, and Google Home voice search results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) provide almost all voice search data. This is the next-gen of AI.
SEO Expert: Voice Search is a Marketing Opportunity in 2020
In do time, voice search results will be nearly thirty percent of search queries provided by just Google. Google and Bing provide nearly all content that is served via voice search and that number will continue to increase.
If you want to play in voice search results game, we advise you to invest in an SEO consultant, like Syreo.
Your organic search listings are more important than ever.
MORE: SEO and Voice Search Results: Siri, Alexa, and Google Assistant Opportunities
SEO and Responsive Website Design: Google Ranking Factor
Responsive website design uses HTML and custom CSS to adapt to all mobile devices: desktop, tablet, and mobile devices.
In response to the rising growth of mobile search, Google has shifted its business focus to the display screen in your pocket (smartphone), or handbag (tablet), a lot more than the one on your desktop.
As a result, Google now contains two search indexes. One for mobile devices and another search index for desktop computers.
Google search favors mobile indexing first, so make sure your website is built with responsive design.
Having a responsive website design is paramount to your marketing plan. It’s also the new standard in a successful SEO strategy from your consultant.
SEO is Paramount For Mobile Search Results
While consumers are addicted to their mobile devices, mobile web searches on Google will continue to skyrocket.
There is more web search conducted on mobile devices than desktop web browsers. Google needs to ensure that all users find the content they’re looking for and that it is optimized for their mobile device.
Google search is committed to delivering the best user experience for web searchers from all devices.
As your SEO consultant, we highly recommend a responsive website design.
Interested in talking to us about becoming your SEO consultant?
Please send us a message.
SEO Expert Website Audit
There is no better place to start with an SEO consultant than with an SEO website audit.
A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the most fascinating insights that can be applied in so many other areas of the business.
The main purpose of an SEO audit is to improve the crawlability of a website, increase long-tail keyword rankings for various categories, and rank for searched terms for website content with proper landing pages.
Any existing website search engine penalties must be removed after the audit. Search engine penalties are present and pervasive and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.
Search engine penalties may result in partial or complete removal from the search engines index or simply prevent a domain from ranking well on any terms in general.
Website Audit Case Study: Subaru | New York, NY
Syreo was hired to do SEO expert analysis of Subaru Service, Parts & Accessories, with offices located in New York, NY, and discovered their branded keyword ranking was suffering due to light-content associated with video content on their website. The SEO audit revealed a lack of text on their primary web pages allowing competitors to outrank Subaru in Google search. The recommendation was to transcribe video content with accordion buttons to increase the user experience (UX) on the page. The resulting HTML text increased rankings inside Google search engine result pages (SERP).
- Uncovered underperforming pages and information architecture before passing on critical information to the development team who implemented remedial actions that resulted in a 22% increase in search traffic.
- Provided a variety of innovative ideas and created content to drive engagement amongst core segments leading to improved search traffic.
Website Audit Case Study: Robb Report | New York, NY
Robb Report, with marketing in New York, NY, was suffering in organic search rankings due to non-optimized on-page SEO on their news articles. Our expert SEO audit revealed the lack of a Google News sitemap to ping Googlebot when new stories were published. The results were 14% more organic search traffic month-over-month from Google search. A big win when the website depends on ad revenue.
- Built SEO sitemaps for Google News that produced a 28% increase in organic search visitors to the website.
- Developed architecture for a mobile site redesign that enabled longer user sessions and enhanced user revenue. This mobile site eventually accounted for over 80% of traffic.
- Conducted in-depth keyword research for current and future objectives while tracking and analyzing web content for critical metrics such as search volume, SERP ranking, and total unique visitors to provide ComScore data.
SEO Consulting Audit Deliverables
Below are broad categories of technical SEO audit elements that are included in the scope of work. Also included are sample items that fall within each category.
Technical SEO Consulting
On-Page SEO Optimization
Syreo presents all the findings through the eyes of the customer, sharing actionable insights, key recommendations, and an SEO roadmap for success going forward.
Syreo will help you prioritize the recommendations based on impact, and business needs.
SEO Audit Investment Return
While an SEO audit represents a significant investment, the results live on well beyond the audit itself. When done properly, an SEO audit returns a significant ROI.
Further, unlike paid search (search engine marketing + SEM), which disappears immediately when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.
As your trusted SEO consultant, we will show you how to incorporate SEO into most everything you do, including a suggested workflow to make it a routine part of your everyday practices.
MORE: Read further on how an SEO audit can greatly increase your organic search traffic to your website.
Image: Apple Developers
Interested in talking to us about becoming your SEO expert?
Please send us a message.
Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit and New York City. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.