Creative SEO Consultant in New York

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  • Today’s SEO Consulting is more creative and complicated than ever. What’s new and what works today that will increase search results with Google, Bing, Yahoo, and AOL search.
  • Excellent website content needs to compliment with strong technical SEO (search engine optimization) foundation. Getting SEO wrong can be bad for business in New York, so you need to make sure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google, Bing, and Yahoo.
  • Why investing in a creative SEO consultant, building a responsive design website, optimizing for voice search, and conducting an SEO audit will increase search ranking results with Google, Bing, Yahoo, and AOL search engines.
  • A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the fascinating insights that can integrate with so many other areas of business.

Why You Need an SEO Consultant Today

Why you need creative SEO expert with Google search results on an iPad
93% of online experiences begin with search engines such as Google on an iPad. May 2020

SEO is essential for your brand.

According to Forbes, 93% of online experiences begin with search engines.

Briefly, SEO is a process of optimizing any given search word, or phrase, for search visitors to find your website through Google search.

In other words, think of SEO, and your website, as your 24-hour salesperson. No matter what time of the day or what country people are from when people are searching, visitors will find you through Google search. Think of Google as your new best friend.

“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Wikipedia

The benefit of SEO is your brand’s website is getting targeted search traffic, building awareness, and select visitors will end up converting into customers. It’s a creative digital marketing strategy to build your business organically. That’s why you need SEO.

If you stop paying money with Google Ads (paid search), your traffic dies down. However, with SEO, if you don’t do anything for a whole week straight, you don’t end up paying Google. You will continuously get traffic to your website with technically sound, creative, search engine optimization + SEO.

In 2020, when it comes to search engines, Google dominates market share with 87%, according to Statista. When it comes to mobile search, Google’s market share number increases to 95%.

Why SEO is So Important

Over the years, So many people have found us from Google. It builds a ton of trust. Most people think, “if I read it on Google, it must be true.”

Facts About SEO

  • Increases traffic to your website
  • Generates a positive return on investment
  • Creates amazing brand awareness
  • People trust Google
  • Your competition is engaged in SEO

That doesn’t mean that you should publish company information. Tell your brand’s story, but it’s for you to understand that it builds trust, and your competition is doing it as well.

So if you don’t do SEO, you’re going to get left out.

As your SEO consultant, we will get your website found inside search engines: Google, Bing, and Yahoo and deliver focused, targeted traffic to your site.

Think about it.

What is Search Engine Optimization + SEO?

Google search engine page on smartphone
Effective SEO means your website is found in Google and your website has high organic search rankings with Google search results. Mobile Google search page on March 2020.

Search engine optimization + SEO is the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

Search Engine Optimization (SEO) is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is complete.

In general, the earlier (or higher ranked on the search engine results page), and more frequently a website appears in the search results list, the more visitors it will receive from Google, Bing and Yahoo search engine results.

It is common practice for search users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. Depending upon the competitiveness of the term, it may take months, even years, to achieve these free, natural rankings (commonly referred to as “organic” rankings).

These visitors have the potential to be converted into customers through a strategic marketing funnel.

Search results from Google, Bing, and Yahoo show in terms of relevance to the search query (search box) that is input by the visitor. Your internet service provider (ISP) and a global positioning system (GPS) determines the location of a search query inside New York. GPS is especially beneficial with mobile search results.

The visitor’s search results are known as the search engine results page or SERP.

What is Technical SEO and Why You Need to Be Concerned

Why is it more important than ever to be technical when it comes to SEO?

In 2020, there are nearly 2 billion websites worldwide. A strong technical SEO foundation should complement excellent website content. Getting SEO wrong can be bad for business, so you need to make sure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google and Bing.

An SEO expert will tell you why technical SEO is essential, how to interpret the data from technical SEO, what areas there are to focus on, and what tools can help you get actionable data.

Google Search Index Require SEO Expertise

Google now has two separate indexes for search results: one for mobile devices and one for desktop computers.

As search visitor behavior changes, a successful SEO strategy – from an SEO consultant – should always focus on mobile search engine results primarily.

With all the digital content available online, search engine optimization is essential in a successful digital marketing content strategy to stand out and get found by search visitors.

That is why you need to consider investing in an SEO consultant, like Syreo.

More: Understanding the difference between organic and paid search

Search Engine Optimization is not an Expense; it’s an Investment.

Creative SEO expert with responsive website search page showing Bing Search on May 2020
Bing search also powers Yahoo search engine results. Content optimized for Bing will provide results inside Yahoo search as well as AOL search results. Mobile Bing search page shown May 2020.
Creative SEO expert with responsive website search page showing Yahoo Search on May 2020
Did you know that Bing Search provides search engine results for Yahoo and AOL search engines? Mobile Yahoo search page shown May 2020.

First of all, our search experts believe that there is only one place to start in building a successful digital marketing roadmap: SEO + Search Engine Optimization.

A website is often the hub of customer experience. Websites play a vital role in building awareness, consideration, and intent to consumers.

Syreo takes the complex aspects of an SEO audit and recommends expert results to all business stakeholders.

Finally, as your SEO consultant, we guide you through a roadmap to success that will build your presence online.

New York SEO expert and voice search strategy with Apple Homepod
Apple Siri "reads" results from voice search listings, it gives websites a shout-out through a simple “According to Your Website”

As we are moving through the era of smartphones, our next search opportunity is with smart speakers. Smart speakers (Google Home, Amazon Echo, Apple HomePod – see images above) are portable devices that we have placed into our homes and businesses that provide voice search results.

Siri (Apple HomePod), Alexa (Amazon Echo), Cortana, and Google Home voice search results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) provide almost all voice search data. This is the next-gen of AI.

SEO Expert: Voice Search is a Marketing Opportunity in 2020

In do time, voice search results will be nearly thirty percent of search queries provided by just Google. Google and Bing provide nearly all content that is served via voice search and that number will continue to increase.

If you want to play in voice search results game, we advise you to invest in an SEO consultant, like Syreo.

Your organic search listings are more important than ever.

MORE: SEO and Voice Search Results: Siri, Alexa, and Google Assistant Opportunities

SEO and Responsive Website Design: Google Ranking Factor

Google search engine focus is now on mobile-friendly responsive website design
Responsive website design creates more SEO opportunities with Google search results. Google's search engine is committed to delivering the best user experience for web searchers from all devices with responsive website design. Syreo website on March 2020.

Responsive website design uses HTML and custom CSS to adapt to all mobile devices: desktop, tablet, and mobile devices.

In response to the rising growth of mobile search, Google has shifted its business focus to the display screen in your pocket (smartphone), or handbag (tablet), a lot more than the one on your desktop.

As a result, Google now contains two search indexes. One for mobile devices and another search index for desktop computers.

Google search favors mobile indexing first, so make sure your website is built with responsive design.

Googlebot will only crawl and index the mobile version of a webpage. If your website is not responsive design, Google will index the page “as-is”.

Having a responsive website design is paramount to your marketing plan. It’s also the new standard in a successful SEO strategy from your consultant.

SEO is Paramount For Mobile Search Results

While consumers are addicted to their mobile devices, mobile web searches on Google will continue to skyrocket.

There is more web search conducted on mobile devices than desktop web browsers. Google needs to ensure that all users find the content they’re looking for and that it is optimized for their mobile device.

Google search is committed to delivering the best user experience for web searchers from all devices.

As your SEO consultant, we highly recommend a responsive website design.

MORE: Responsive Website Design Improves SEO

Interested in talking to us about becoming your SEO consultant?
Please send us a message.

Talk to Us

SEO Expert Website Audit

What's included and what to expect with an SEO website audit from an SEO expert.
Take the fear out of an SEO website audit. Syreo presents all the audit findings through the eyes of the consumer, sharing actionable insights, key recommendations and an expert SEO roadmap to success.

There is no better place to start with an SEO consultant than with an SEO website audit.

A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the most fascinating insights that can be applied in so many other areas of the business.

The main purpose of an SEO audit is to improve the crawlability of a website, increase long-tail keyword rankings for various categories, and rank for searched terms for website content with proper landing pages.

Any existing website search engine penalties must be removed after the audit. Search engine penalties are present and pervasive and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.

Search engine penalties may result in partial or complete removal from the search engines index or simply prevent a domain from ranking well on any terms in general.

Website Audit Case Study: Subaru | New York, NY

New York SEO expert audit of Subaru Service in New York City
Subaru Service & Parts (New York) website increased Google rankings through an SEO audit that exposed "light content" on video content pages. Website shown June 2020.

Syreo was hired to do SEO expert analysis of Subaru Service, Parts & Accessories, with offices located in New York, NY, and discovered their branded keyword ranking was suffering due to light-content associated with video content on their website. The SEO audit revealed a lack of text on their primary web pages allowing competitors to outrank Subaru in Google search. The recommendation was to transcribe video content with accordion buttons to increase the user experience (UX) on the page. The resulting HTML text increased rankings inside Google search engine result pages (SERP).

Key achievements:

  • Uncovered underperforming pages and information architecture before passing on critical information to the development team who implemented remedial actions that resulted in a 22% increase in search traffic.
  • Provided a variety of innovative ideas and created content to drive engagement amongst core segments leading to improved search traffic.

Website Audit Case Study: Robb Report | New York, NY

New York SEO expert for Robb Report in New York, NY
Robb Report (New York) increased organic website traffic 28% by increasing exposure through a Google News sitemap configuration. Website shown June 2020.

Robb Report, with marketing in New York, NY, was suffering in organic search rankings due to non-optimized on-page SEO on their news articles. Our expert SEO audit revealed the lack of a Google News sitemap to ping Googlebot when new stories were published. The results were 14% more organic search traffic month-over-month from Google search. A big win when the website depends on ad revenue.

Key achievements:

  • Built SEO sitemaps for Google News that produced a 28% increase in organic search visitors to the website.
  • Developed architecture for a mobile site redesign that enabled longer user sessions and enhanced user revenue. This mobile site eventually accounted for over 80% of traffic.
  • Conducted in-depth keyword research for current and future objectives while tracking and analyzing web content for critical metrics such as search volume, SERP ranking, and total unique visitors to provide ComScore data.

SEO Consulting Audit Deliverables

Everyone in New York searches on Google; start with a technical SEO audit
Everyone in New York searches on Google. It's best to start your SEO strategy with a technical website audit.

Below are broad categories of technical SEO audit elements that are included in the scope of work. Also included are sample items that fall within each category.

Technical SEO Consulting

  • Page speed performance
  • Accelerated Mobile Pages (AMP)
  • Schema markup usage
  • HTML structure
  • 404 Error pages
  • 301 Redirects
  • HTTPS Status
  • Content Delivery Network (CDN)
  • DNS Records

On-Page SEO Optimization

  • Audit page structure
  • Metadata
  • Duplicate content
  • Search engine penalties

Domain Authority

  • Link building strategy
  • Audit page structure
  • Website quality
  • Website trust factor
  • Website UX (user experience)
  • Backlink Audit

Analytics Consulting

  • Google Search Console
  • Google Analytics
  • Bing Webmaster Tools
  • Overview of organic search
  • Goal conversions and KPI's
  • Mobile usage
  • Mobile performance
  • Keyword performance
  • Site engagement insight

Content Consultation

  • Site content vs Keyword intent
  • Advising content opportunities
  • Seasonal search trends
  • Visitor search analysis

Web Development

Building search-friendly, fast and secure responsive websites is our passion. A major ranking factor with search engine algorithms is site architecture. Building a site, from the ground up, ensures search engines can crawl and index site content efficiently; therefore boosting search results and search engine optimization + SEO.

Syreo presents all the findings through the eyes of the customer, sharing actionable insights, key recommendations, and an SEO roadmap for success going forward.

Syreo will help you prioritize the recommendations based on impact, and business needs.

SEO Audit Investment Return

While an SEO audit represents a significant investment, the results live on well beyond the audit itself. When done properly, an SEO audit returns a significant ROI.

Further, unlike paid search (search engine marketing + SEM), which disappears immediately when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.

As your trusted SEO consultant, we will show you how to incorporate SEO into most everything you do, including a suggested workflow to make it a routine part of your everyday practices.

MORE: Read further on how an SEO audit can greatly increase your organic search traffic to your website.

Image: Apple Developers

Consulting Fortune 500 Brands

About Syreo

Interested in talking to us about becoming your SEO expert?
Please send us a message.

Talk to Us

About Syreo

Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit and New York City. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.