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In the era of smartphones, the next level of search opportunity is voice-activated speakers such as Amazon Echo, Google Home, and Apple HomePod. These portable devices are now a common feature in our homes and business facilities, providing us with voice-activated search results on the spot. Voice search results from Google Assistant, Siri, Cortana, and Alexa all stem from search engine data that results from the exceptional combination of SEO and search engine optimization. Not to mention all voice search data is provided by Google and Bing. Artificial intelligence is what powers search result and it learns from every interaction. This allows it to gain a better understanding of the intention behind each search query, while also being able to interpret the user’s context for these queries.
Voice search pertains to voice-activated speaker technology, which makes use of speech recognition to understand what users are saying and provide the most precise results. It allows users to make search queries using their device’s microphone instead of having to type what they need into the search engine. Once you make a search query, the AI voice search assistant will deliver results back to you via audio. Voice search technology has been around for quite a while, only in different forms such as voice dialing and speech-to-text. With the introduction of assistant programs such as Siri, Cortana, Alexa, and Google Assistant, every mobile device has this voice search capability. It’s also possible to optimize specific devices, platforms, websites, and brands for voice search. And it’s undeniable that voice search technology has given brands the opportunity to optimize their interfaces greatly.
SEO Effects Voice Search
Voice search truly elevates user experience to an entirely new level. For this reason, voice search is the most popular way to make online searches, which explains why search engines are paying more attention to optimizing voice search. Ultimately, SEO is at the forefront of user experience because the objective is to properly rank websites so users can find the most valuable information in the minimum amount of time. However, website SEO and voice search SEO are two very different things. Factors that affect website ranking may not affect voice search and vice versa. For starters, users behave differently when interacting with text searches and voice searches. When we type in our search, we keep it simple and concise. But when we do a voice search, we are very specific about what we’re looking for, making more emphasis on the why, what, who, and where. For this reason, a voice search query is made up of long-tail keywords. The good news is that there are ways to balance these two SEO strategies and rank your website on both voice search and search listings.
Optimize for Voice Search
Despite the fact that text-based searches and voice searches have different intentions, Google uses the same ranking algorithm for both. Based on that, here are a few tips on how you can optimize for voice search effectively:
1. Make Sure Your Website Is Quick to Load
Google voice search will favor those websites that are quick to load. To make that happen, your website should have a responsive design and work well on all devices, images must be optimized, files must be compressed, server response time should be reduced, your website should be speed optimized, and you should use website caching to improve page speed. All these things will make for faster loading time, which is key to ranking higher.
2. Write How You Speak
When users make a text-based search, they use very short phrases. For example, if someone’s looking for a great social media marketer, they would type something like “best social media marketing companies”. But when they make a voice search, they might say “what are the best social media marketing companies near me”, or “in the country”, or “in the world.” So, there’s a big difference. This is why you must optimize your content for voice search by writing how you speak. Including natural long-tail keywords and making your information easy to comprehend is essential to a higher rank.
3. Work With Featured Content
On average, voice search results are about 29 words long. However, we know shorter answers perform better, so what can we do to make sure Google will identify it and read it back to users? Well, by creating featured snippets, also known as quick answers. Essentially, they’re a summary answer to your main content. It’s what we see right below the paid ups and above the search listings. Make your featured snippets, include long-tail keywords and you’ll be golden!
Before we know it, voice search results will make up 30% of search queries provided by Google. This is why it’s so important to consider it if you want to increase conversion and brand awareness. A voice search SEO strategy is key to accomplish this, simply because users are increasingly engaging in voice search and relying on it. Investing in voice search optimization will increase not only brand awareness but also online purchases and revenue. According to a study, $1.81 billion of Amazon’s revenue stemmed from voice search eCommerce, and this figure is expected to increase to $40 billion by 2022. With this in mind, can anyone deny the power of voice search and how important it is for businesses to optimize it? Voice search is becoming more and popular, and its professional use is on the rise as well. If you start optimizing your website for voice search today, you’ll be getting ahead of the competition, which is more important than ever in such a quick-paced market. You’ll have better voice search rankings and this will effectively grow your brand, making your business a lot more successful than before. We recommend working with professionals to optimize your website for voice search so you can get the best results!
Voice search is important to increasing brand awareness and conversions.
Investing in SEO and voice search optimization is proven to improve brand awareness, online purchases, and revenue.
But despite the ever-growing prominence of voice search, its popularity and professional use are still on the rise. But if you optimize your site for voice search now, you’ll likely be ahead of the competition and see strong voice search rankings that will effectively grow your brand long-term.
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Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit, New York City and Los Angeles. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.