Creative SEO Consultant in Detroit

Last Updated on June 27, 2024 by Rick Rys
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  • Today’s SEO Consulting is more creative and challenging than ever. What’s new and works today will increase search results with Google, Bing, Yahoo, and AOL.
  • Excellent website content needs to complement with solid technical SEO (search engine optimization) foundation. Getting SEO wrong can be bad for businesses in Detroit, so you need to make sure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google, Bing, and Yahoo.
  • Investing in a creative SEO consultant, building a responsive design website, optimizing for voice search, and conducting an SEO audit will increase search ranking results with Google, Bing, Yahoo, and AOL search engines.
  • A thorough SEO website audit is both complex and highly specialized. And yet, it produces some fascinating insights that can integrate with so many other business areas.
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Why You Need a Creative SEO Consultant Today

Why you need a creative Detroit SEO expert with Google search results on an iPad
93% of online experiences begin with search engines such as Google on an iPad. Shown January 7, 2024

Detroit, MI – SEO is essential for your brand.

According to Forbes, 93% of online experiences begin with search engines.

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Briefly, SEO is a process of optimizing any given search word, or phrase, for search visitors to find your website through Google search. That’s what an SEO expert provides.

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In other words, think of SEO, and your website, as your 24-hour salesperson. No matter what time of the day or where people in Detroit are from searching, visitors will find you through Google search. Think of Google as your new best friend.

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“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Wikipedia.

SEO’s benefit is that your brand’s website gets targeted search traffic, builds awareness, and selects visitors to convert into customers. It’s a creative digital marketing strategy to do your business organically. That’s why you need SEO.

If you stop paying money with Google Ads (paid search), your traffic dies down. However, with SEO, if you don’t do anything for a whole week straight, you don’t end up paying Google. Instead, you will continuously get traffic to your website with technically sound, creative search engine optimization | SEO.

In 2024, when it comes to search engines, Google dominates the market share with 87%, according to Statista. However, when it comes to mobile search, Google’s market share number has increased to 95%.

Why SEO is So Important

Over the years, So many people have found us from Google. It builds a ton of trust. Most people think, “if I read it on Google, it must be true.”

Facts About SEO

  • Increases traffic to your website
  • Generates a positive return on investment
  • Creates amazing brand awareness
  • People trust Google
  • Your competition is engaged in SEO

These facts about SEO don’t mean that you should publish information. Tell your brand’s story, but it’s for you to understand that it builds trust, and your competition is doing it.

So if you don’t do SEO, you’re going to get left out.

As your SEO consultant, we will get your website found inside search engines: Google, Bing, and Yahoo and deliver focused, targeted traffic to your site.

Think about it.

What is Search Engine Optimization | SEO?

Detroit SEO expert what is search engine optimization with Google on October 16, 2020
Effective SEO means your website is found on Google, and your website has high organic search rankings with Google search results. Mobile Google search page on January 7, 2024

Search engine optimization | SEO is the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” marks.

Search Engine Optimization (SEO) is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in a search engine’s top results once a relevant search is complete.

The earlier (or higher ranked on the search engine results page) and more frequently a website appears in the search results list, the more visitors it will receive from Google, Bing, and Yahoo search engine results.

It is common practice for search users not to click through pages and pages of search results, so a site ranking in a search is essential for directing more traffic toward the site. However, depending upon the term’s competitiveness, it may take months, even years, to achieve these free, natural rankings (commonly referred to as “organic” rankings).

These visitors have the potential to be converted into customers through a strategic marketing funnel.

Search results from Google, Bing, and Yahoo show relevance to the visitor’s search query (search box) input. Your internet service provider (ISP) and a global positioning system (GPS) determine a search query’s location inside Detroit. GPS is especially beneficial with mobile search results. GPS is helpful with mobile search results.

The visitor’s search results are the search engine results page or SERP.

What is Technical SEO and Why Your Website Needs Optimization

Why is it more important than ever to be technical with SEO?

In 2024, there will be nearly 2 billion websites worldwide. A solid technical SEO foundation should complement excellent optimized website content. Getting SEO wrong can be bad for business, so you need to ensure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google and Bing.

An SEO expert will explain why technical SEO is essential, how to interpret the technical SEO data, what areas to focus on, and what creative tools can help you get actionable data.

Google Search Index Require SEO Expertise

Google now has two separate indexes for search results: one for mobile devices and desktop computers.

A creative SEO strategy from an SEO consultant should primarily focus on mobile search engine results as search visitor behavior changes.

Search engine optimization is essential in a successful digital marketing content strategy to stand out and get found by search visitors with all the digital content available online.

It would be best to consider investing in an SEO consultant like Syreo.

Search Engine Optimization is not an Expense; it’s an Investment.

Detroit SEO expert with Bing search engine optimization on October 16, 2020
Bing search also powers Yahoo search engine results. Content search optimized for Bing will provide results inside Yahoo search as well as AOL search results. The Mobile Bing search page is shown on January 7, 2024.
Detroit SEO expert with Yahoo search engine optimization on February 6, 2022
Did you know that Bing Search provides search engine results for Yahoo and AOL search engines? The Mobile Yahoo page as it appears on February 6, 2024.

First of all, our search engine optimization experts believe that there is only one place to start in building a successful digital marketing roadmap: creative SEO | Search Engine Optimization.

Investing in search engine optimization will make your website the hub of customer experience. Sites play a vital role in building consumers’ awareness, consideration, and intent.

Excellent SEO will expose your website to Google, Bing, and Yahoo search results.

As your SEO consultant, we will guide you through a roadmap to success that will build your presence online.

Google Home voice search results are powered by Google search expert
Google Home "reads" results from voice search listings, it gives websites a shout-out through a simple “According to Your Website”
Amazon Echo uses Alexa for voice search results are powered by Bing
Amazon Alexa can seamlessly search through Spotify’s musical inventory, scan Wikipedia or shop on Amazon quickly

As we are moving through the era of smartphones, our next search opportunity is with smart speakers. Smart speakers (Google Home, Amazon Echo, Apple HomePod – see images above) are portable devices that we have placed into our homes and businesses that provide voice search results.

Siri (Apple HomePod), Alexa (Amazon Echo), Cortana, and Google Home voice search results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) to provide almost all voice search data. Voice search is the next-gen of AI.

SEO Expert: Voice Search is a Marketing Opportunity in 2024

In do time, voice search results will be nearly thirty percent of search queries provided by just Google. Google and Bing give almost all content via voice search, and that number will continue to increase.

If you want to play in the voice search results game, we advise you to invest in an SEO consultant, like Syreo.

Your organic search listings are more important than ever.

MORE: SEO and Voice Search Results: Siri, Alexa, and Google Assistant Opportunities

SEO and Responsive Website Design: Google Ranking Factor with Core Web Vitals

Detroit SEO expert with responsive design webpage
Responsive website design creates more SEO opportunities with Google search results. Google's search engine is committed to delivering the best user experience for web searchers from all devices with responsive website design. Syreo website on January 7, 2024.

Responsive website design uses HTML and custom CSS to adapt to all mobile devices: desktop, tablet, and mobile devices.

In response to the rising growth of mobile search, Google has shifted its business focus to the display screen in your pocket (smartphone), or handbag (tablet), a lot more than the one on your desktop.

As a result, Google now contains two search indexes. One for mobile devices and another search index for desktop computers.

Google search now favors mobile indexing first.

Googlebot will only crawl and index the mobile version of a webpage. If your website is not responsive design, Google will index the page “as-is.”

Having a responsive website design is paramount to your marketing plan. It’s also the new standard in a successful SEO strategy from your consultant.

SEO is Paramount For Mobile Search Results

While consumers are addicted to their mobile devices, mobile web searches on Google will continue to skyrocket.

There is more web search conducted on mobile devices than desktop web browsers. Google needs to ensure that all users find the content they’re looking for, and the content finds their mobile device through search.

Google search is committed to delivering the best user experience for web searchers from all devices.

As your SEO consultant, we highly recommend a responsive website design.

MORE: Responsive Website Design Improves SEO

Interested in talking to us about becoming your SEO specialist?
Please send us a message or call us direct at (248) 974-8866

Talk to Us

SEO Expert Website Audit

What's included and what to expect with an SEO website audit from an SEO expert.
Take the fear out of an SEO website audit. Syreo presents all the audit findings through the eyes of the consumer, sharing actionable insights, key recommendations and an expert SEO roadmap to success.

There is no better place to start with an SEO consultant than with an SEO website audit.

A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the fascinating insights that can integrate with so many other business areas.

An SEO audit’s primary purpose is to improve the crawlability of a website, increase long-tail keyword rankings for various categories, and rank for searched terms for website content with proper landing pages.

After the SEO audit, there may be existing website search engine penalties. Search engine penalties are present and pervasive and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.

Search engine penalties may result in partial or complete removal from the search engines index or prevent a domain from ranking well on any terms in general.

What is a Technical SEO Audit

A technical SEO audit is a process of checking a website’s health and its technical search engine optimization aspects for web crawlers.

The website audit is about finding website errors and fixing these issues to prevent the website from being crawled, indicted, and ranked inside search engines such as Google.

Why You Should Audit Your Website By an SEO Expert

An audit will improve how Google crawls and indexes your website, in turn affecting your Google search rankings. If executed and implemented correctly, an SEO audit will increase site traffic and performance quickly. A website audit can give your business opportunities for growth and a clear roadmap.

Key Discoveries Found from Website Audit

  • Technically unsound website
  • Impeding and holding back your website’s traffic potential in organic search
  • Losing sales and conversions
  • Confusing visitors and user experience

SEO Audit Case Study: DTE Energy | Detroit, MI

Detroit SEO expert for DTE Energy in Detroit, Michigan, October 17, 2020
Through focused & creative SEO expert website analysis, DTE Energy (Detroit, MI) raised organic search traffic from 21% to 39% in just two years. The website as shown January 7, 2024

In 2024, after a full-scale website rebuild, DTE Energy, located in Detroit, Michigan, noticed an increase in organic search traffic from 21% of overall traffic to 39% of total visitor traffic. The growth of nearly fifty-percent reflected massive revenue in online bill payments from their customers coming from organic search. This expert SEO audit yielded a big win for DTE.

Key Achievements from Search Engine Optimization with DTE Energy

  • Liaised with the business to elicit feedback and gather requirements to enable commercial activity and enhance decision-making by providing comprehensive web analytics, trends, and test outcomes.
  • Achieved a significant increase in organic search traffic from 21% to 39% of overall visitor traffic resulting in exceptional revenue uplift from increase online bill payments.
  • Improved UX across the DTE Energy website by tracking and analyzing user metrics.
  • Successfully increased time on site for mobile users.
  • Conducted multivariate of a/b/c tests as part of the continuous improvement cycle.

SEO Audit Case Study: Champion Auto Parts | Detroit, MI

Detroit SEO expert for Champion Auto Parts in Detroit, Michigan on October 17, 2020
Champion Auto Parts (Detroit, MI) increased brand awareness through search engine optimization strategies increasing organic website traffic by 22% in just one year. The website as shown on January 7, 2024

Champion Auto Parts, part of the Federal-Mogul Motorparts brand family, located in Detroit, Michigan, was challenged with its digital footprint.

Champion’s world-class spark plugs are just one of the many maintenance products to keep your equipment fine-tuned all season long. How to communicate that message across the globe is another strategy. Increasing brand awareness through search engine strategies increased organic website traffic by 22% in just one year.

Syreo collaborated with digital and brand marketing professionals to develop creative and innovative SEO plans resulting in significantly enhanced engagement stats and long-term revenue growth. Established regular reporting frameworks and optimized content to take advantage of market opportunities. Formulated relationships with strategic partners in Product Marketing, Brand Marketing, and Sales functions.

Key Achievements from Search Engine Optimization with Champion Auto Parts

  • Held accountability for the daily oversight of natural search engine marketing campaigns and SEO strategy development/implementation.
  • Managed multiple brands and maintained consistency across all sites, including using a shared Content Management System (CMS) and a centralized SEO strategy.
  • Produced double-digit unique user growth over six months by deploying advanced SEO programs across the business.
  • Worked in tandem with a creative web agency to design and deliver an outstanding user experience and introduce CTA (call to action) for all content leading to increased engagement, revenue growth, and brand development.

Website SEO Technical Audit Facts

Many clients think of the actual technical audit itself. No doubt, those elements are essential. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.

SEO insights can even inform traditional brand advertising early on in the process of creative conceptualization.

That’s right – SEO plays a pivotal role in many unforeseen ways.

SEO Consulting Website Audit Deliverables

Everyone in Detroit searches on Google; start with a technical SEO audit
Everyone in Detroit searches on Google. It's best to start your SEO strategy with a technical website audit.

Below are broad deliverables for a technical SEO audit that are included in the scope of work. Also included are sample items that fall within each category.

Technical SEO Consulting

  • Page speed performance
  • Accelerated Mobile Pages (AMP)
  • Schema markup usage
  • HTML structure
  • 404 Error pages
  • 301 Redirects
  • HTTPS Status
  • Content Delivery Network (CDN)
  • DNS Records

On-Page SEO Optimization

  • Audit page structure
  • Metadata
  • Duplicate content
  • Search engine penalties

Domain Authority

  • Link building strategy
  • Audit page structure
  • Website quality
  • Website trust factor
  • Website UX (user experience)
  • Backlink Audit

Keyword Research

  • Keywords site is ranking
  • Keyword discovery
  • Keyword opportunities
  • Keyword volume
  • Keyword ranking opportunities

Analytics Consulting

  • Google Search Console
  • Google Analytics
  • Bing Webmaster Tools
  • Overview of organic search
  • Goal conversions and KPI's
  • Mobile usage
  • Mobile performance
  • Keyword performance
  • Site engagement insight

Content Consultation

  • Site content vs Keyword intent
  • Advising content opportunities
  • Seasonal search trends
  • Visitor search analysis

Web Development

Building search-friendly, fast and secure responsive websites is our passion. A major ranking factor with search engine algorithms is site architecture. Building a site, from the ground up, ensures search engines can crawl and index site content efficiently; therefore boosting search results and search engine optimization | SEO.

Syreo presents all the findings through the customer’s eyes, sharing actionable insights, key recommendations, and an SEO roadmap for success in the future.

Syreo will help you prioritize the recommendations based on impact and business needs.

SEO Audit Investment Return

While an SEO audit represents a significant investment, the results live on well beyond the review itself. When done correctly, an SEO audit returns a considerable ROI.

Further, unlike paid search (search engine marketing | SEM), which disappears when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.

As your trusted SEO consultant, we will show you how to incorporate SEO into almost everything you do, including a suggested workflow to make it a routine part of your everyday practices.

MORE: Read further on how an SEO audit can greatly increase your organic search traffic to your website.

Image: Apple Developers

About Syreo

Interested in talking to us about becoming your SEO specialist?
Please send us a message or call us direct at (248) 974-8866

Talk to Us

About Syreo

Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization | SEO experts work with Fortune 500 businesses throughout the United States, including Detroit and New York City. Syreo consults companies to increase revenue organically through thoughtful, creative digital marketing tactics and expert search engine optimization | SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer), the CIO (Chief Information Officer), and creative professionals, bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates excellent user experience (UX) that converts into marketing goals through web analytics.