- Today’s SEO Consulting is more creative and challenging than ever. What’s new and what works today will increase search results with Google, Bing, Yahoo, and AOL.
- Excellent website content needs to complement with strong technical SEO (search engine optimization) foundation. Getting SEO wrong can be bad for businesses in Detroit, so you need to make sure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google, Bing, and Yahoo.
- Why investing in a creative SEO consultant, building a responsive design website, optimizing for voice search, and conducting an SEO audit will increase search ranking results with Google, Bing, Yahoo, and AOL search engines.
- A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the fascinating insights that can integrate with so many other business areas.
Why You Need a Creative SEO Consultant Today
Detroit – SEO is essential for your brand.
According to Forbes, 93% of online experiences begin with search engines.
Briefly, SEO is a process of optimizing any given search word, or phrase, for search visitors to find your website through Google search. That’s what an SEO expert provides.
In other words, think of SEO, and your website, as your 24-hour salesperson. No matter what time of the day or where people in Detroit are from searching, visitors will find you through Google search. Think of Google as your new best friend.
“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Wikipedia.
SEO’s benefit is that your brand’s website gets targeted search traffic, builds awareness, and selects visitors to convert into customers. It’s a creative digital marketing strategy to build your business organically. That’s why you need SEO.
If you stop paying money with Google Ads (paid search), your traffic dies down. However, with SEO, if you don’t do anything for a whole week straight, you don’t end up paying Google. Instead, you will continuously get traffic to your website with technically sound, creative search engine optimization | SEO.
In 2021, when it comes to search engines, Google dominates the market share with 87%, according to Statista. However, when it comes to mobile search, Google’s market share number increases to 95%.
Why SEO is So Important
Over the years, So many people have found us from Google. It builds a ton of trust. Most people think, “if I read it on Google, it must be true.”
Facts About SEO
- Increases traffic to your website
- Generates a positive return on investment
- Creates amazing brand awareness
- People trust Google
- Your competition is engaged in SEO
With these facts about SEO, that doesn’t mean that you should publish information. Tell your brand’s story, but it’s for you to understand that it builds trust, and your competition is doing it as well.
So if you don’t do SEO, you’re going to get left out.
Think about it.
What is Search Engine Optimization | SEO?
Search engine optimization | SEO is the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
Search Engine Optimization (SEO) is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in a search engine’s top results once a relevant search is complete.
In general, the earlier (or higher ranked on the search engine results page) and more frequently a website appears in the search results list, the more visitors it will receive from Google, Bing, and Yahoo search engine results.
It is common practice for search users not to click through pages and pages of search results, so a site ranking in a search is essential for directing more traffic toward the site. However, depending upon the term’s competitiveness, it may take months, even years, to achieve these free, natural rankings (commonly referred to as “organic” rankings).
These visitors have the potential to be converted into customers through a strategic marketing funnel.
Search results from Google, Bing, and Yahoo show relevance to the visitor’s search query (search box) input. Your internet service provider (ISP) and a global positioning system (GPS) determine a search query’s location inside Detroit. GPS is especially beneficial with mobile search results. GPS is beneficial with mobile search results.
The visitor’s search results are known as the search engine results page or SERP.
What is Technical SEO and Why You Need to Be Concerned
Why is it more important than ever to be technical when it comes to SEO?
In 2021, there are nearly 2 billion websites worldwide. A strong technical SEO foundation should complement excellent website content. Getting SEO wrong can be bad for business, so you need to ensure the technical aspects are correct. Otherwise, your content may not be indexed correctly by Google and Bing.
An SEO expert will tell you why technical SEO is essential, how to interpret the technical SEO data, what areas to focus on, and what creative tools can help you get actionable data.
Google Search Index Require SEO Expertise
Google now has two separate indexes for search results: one for mobile devices and desktop computers.
A creative SEO strategy from an SEO consultant should primarily focus on mobile search engine results as search visitor behavior changes.
Search engine optimization is essential in a successful digital marketing content strategy to stand out and get found by search visitors with all the digital content available online.
That is why you need to consider investing in an SEO consultant like Syreo.
Search Engine Optimization is not an Expense; it’s an Investment.
First of all, our search engine optimization experts believe that there is only one place to start in building a successful digital marketing roadmap: creative SEO | Search Engine Optimization.
Investing in search engine optimization will make your website the hub of customer experience. Sites play a vital role in building awareness, consideration, and intent to consumers.
Excellent SEO will expose your website on Google, Bing, and Yahoo search results.
As your SEO consultant, we will guide you through a roadmap to success that will build your presence online.
SEO and Voice Search: How Siri, Alexa, & Google Home Work
As we are moving through the era of smartphones, our next search opportunity is with smart speakers. Smart speakers (Google Home, Amazon Echo, Apple HomePod – see images above) are portable devices that we have placed into our homes and businesses that provide voice search results.
Siri (Apple HomePod), Alexa (Amazon Echo), Cortana, and Google Home voice search results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) to provide almost all voice search data. Voice search is the next-gen of AI.
SEO Expert: Voice Search is a Marketing Opportunity in 2021
In do time, voice search results will be nearly thirty percent of search queries provided by just Google. Google and Bing give almost all content via voice search, and that number will continue to increase.
If you want to play in the voice search results game, we advise you to invest in an SEO consultant, like Syreo.
Your organic search listings are more important than ever.
MORE: SEO and Voice Search Results: Siri, Alexa, and Google Assistant Opportunities
SEO and Responsive Website Design: Google Ranking Factor
Responsive website design uses HTML and custom CSS to adapt to all mobile devices: desktop, tablet, and mobile devices.
In response to the rising growth of mobile search, Google has shifted its business focus to the display screen in your pocket (smartphone), or handbag (tablet), a lot more than the one on your desktop.
As a result, Google now contains two search indexes. One for mobile devices and another search index for desktop computers.
Google search now favors mobile indexing first.
Having a responsive website design is paramount to your marketing plan. It’s also the new standard in a successful SEO strategy from your consultant.
SEO is Paramount For Mobile Search Results
While consumers are addicted to their mobile devices, mobile web searches on Google will continue to skyrocket.
There is more web search conducted on mobile devices than desktop web browsers. Google needs to ensure that all users find the content they’re looking for, and the content finds their mobile device through search.
Google search is committed to delivering the best user experience for web searchers from all devices.
As your SEO consultant, we highly recommend a responsive website design.
Interested in talking to us about becoming your SEO consultant?
Please send us a message or call us direct at (248) 974-8866
SEO Expert Website Audit
There is no better place to start with an SEO consultant than with an SEO website audit.
A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the fascinating insights that can integrate with so many other business areas.
An SEO audit’s primary purpose is to improve the crawlability of a website, increase long-tail keyword rankings for various categories, and rank for searched terms for website content with proper landing pages.
After the SEO audit, there may be existing website search engine penalties. Search engine penalties are present and pervasive and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.
Search engine penalties may result in partial or complete removal from the search engines index or prevent a domain from ranking well on any terms in general.
What is a Website Audit
A technical SEO audit is a process of checking a website’s health and its technical search engine optimization aspects for web crawlers.
The website audit is about finding website errors and fixing these issues to prevent the website from being crawled, indicted, and ranked inside search engines such as Google.
Why You Should Audit Your Website By an SEO Expert
An audit will improve how Google crawls and indexes your website, in turn affecting your Google search rankings. If executed and implemented correctly, an SEO audit will increase site traffic and performance in no time. A website audit can give your business opportunities for growth and a clear roadmap to follow.
Key Discoveries Found from Website Audit
- Technically unsound website
- Impeding and holding back your website’s traffic potential in organic search
- Losing sales and conversions
- Confusing visitors and user experience
SEO Audit Case Study: DTE Energy | Detroit, MI
In 2021, after a full-scale website rebuild, DTE Energy, located in Detroit, Michigan, noticed an increase in organic search traffic from 21% of overall traffic to 39% of total visitor traffic. The growth of nearly fifty-percent reflected massive revenue in online bill payments from their customers coming from organic search. This expert SEO audit yielded a big win for DTE.
Key Achievements from Search Engine Optimization with DTE Energy
- Liaised with the business to elicit feedback and gather requirements to enable commercial activity and enhance decision-making by providing comprehensive web analytics, trends, and test outcomes.
- Achieved a significant increase in organic search traffic from 21% to 39% of overall visitor traffic resulting in exceptional revenue uplift from increase online bill payments.
- Improved UX across the DTE Energy website by tracking and analyzing user metrics.
- Successfully increased time on site for mobile users.
- Conducted multivariate of a/b/c tests as part of the continuous improvement cycle.
SEO Audit Case Study: Champion Auto Parts | Detroit, MI
Champion’s world-class spark plugs are just one of the many maintenance products to keep your equipment fine-tuned all season long. How to communicate that message across the globe is another strategy. Increasing brand awareness through search engine strategies increased organic website traffic by 22% in just one year.
Syreo collaborated with digital and brand marketing professionals to develop creative and innovative SEO plans resulting in significantly enhanced engagement stats and long-term revenue growth. Established regular reporting frameworks and optimized content to take advantage of market opportunities. Formulated relationships with strategic partners in Product Marketing, Brand Marketing, and Sales functions.
Key Achievements from Search Engine Optimization with Champion Auto Parts
- Held accountability for the daily oversight of natural search engine marketing campaigns and SEO strategy development/implementation.
- Managed multiple brands and maintained consistency across all sites, including using a shared Content Management System (CMS) and a centralized SEO strategy.
- Produced double-digit unique user growth over six months by deploying advanced SEO programs across the business.
- Worked in tandem with a creative web agency to design and deliver an outstanding user experience and introduce CTA (call to action) for all content leading to increased engagement, revenue growth, and brand development.
Website SEO Audit Facts
Many clients think of the actual technical audit itself. No doubt, those elements are essential. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.
SEO insights can even inform traditional brand advertising early on in the process of creative conceptualization.
That’s right – SEO plays a pivotal role in many unforeseen ways.
SEO Consulting Website Audit Deliverables
Below are broad deliverables for a technical SEO audit that are included in the scope of work. Also included are sample items that fall within each category.
Technical SEO Consulting
On-Page SEO Optimization
Syreo presents all the findings through the customer’s eyes, sharing actionable insights, key recommendations, and an SEO roadmap for success in the future.
Syreo will help you prioritize the recommendations based on impact and business needs.
SEO Audit Investment Return
While an SEO audit represents a significant investment, the results live on well beyond the review itself. When done correctly, an SEO audit returns a considerable ROI.
As your trusted SEO consultant, we will show you how to incorporate SEO into almost everything you do, including a suggested workflow to make it a routine part of your everyday practices.
Consulting Fortune 500 Brands
Interested in talking to us about becoming your SEO expert?
Please send us a message or call us direct at (248) 974-8866
Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization | SEO experts work with Fortune 500 businesses throughout the United States, including Detroit and New York City. Syreo consults companies to increase revenue organically through thoughtful, creative digital marketing tactics and expert search engine optimization | SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer), the CIO (Chief Information Officer), and creative professionals bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates excellent user experience (UX) that converts into marketing goals through web analytics.