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The SEO Audit: What’s Included and What Can You Expect

What's included and what to expect with an SEO website audit from an SEO expert.

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Take the fear out of an SEO audit. Syreo presents all the audit findings through the eyes of the consumer, sharing actionable insights, key recommendations and an SEO roadmap for success moving forward.

Contents of this page:

What is an SEO Audit?

SEO Audit: Technical SEO

SEO Audit: On-Page SEO

SEO Audit: Analytics

SEO Audit: Content Creation

SEO Audit: Domain Authority

What is an SEO Audit?

There is no better place to start with an SEO consultant than with an SEO audit.

In short, an SEO audit is a snapshot of where your website stands, and ranks, with Google and where are the opportunities to grow your website through increased organic search engine traffic from Google search.

The emphasis of an SEO audit is to open executives eyes and identify opportunities to grow revenue.

A thorough SEO audit is both complex and highly specialized. And yet, an audit produces some of the most fascinating insights that can be applied in so many other areas of the business.

Many clients think of the actual technical audit itself. No doubt, those elements are important. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.

SEO insights, from an audit, can even inform traditional brand advertising early on in the process of creative conceptualization.

That’s right – SEO plays a pivotal role in many unforeseen ways.

Below are broad categories of technical SEO audit elements that are included in the scope of work. Also included are sample items that fall within each category.

The SEO Audit: Technical SEO

Is your website visible to search engines?

  • Page speed performance
  • Accelerated Mobile Pages (AMP)
  • Information Architecture
  • Schema markup usage
  • Search Engine Crawability
  • HTML structure
  • 404 Error pages
  • 301 Redirects
  • Search Engine Sitemaps
  • HTTPS Status
  • Content Delivery Network (CDN)
  • DNS Records

The SEO Audit: On-Page SEO Optimization

Does your website have good, relevant content that matches consumer intent?

  • Audit page structure
  • Metadata
  • Image SEO
  • Optimized Meta Tags
  • Duplicate content
  • Search engine penalties

The SEO Audit: Analytics

Is your website successful at capturing clicks and conversion for its content?

  • Google Search Console
  • Google Analytics
  • Bing Webmaster Tools
  • Overview of organic search
  • Goal conversions and KPI's
  • Mobile usage
  • Mobile - Responsive Design
  • Keyword performance
  • Site engagement insight

The SEO Audit: Content Creation

Are you aligning website content to visitor interest and consumer demand?

  • Site content vs Keyword intent
  • Keyword Research
  • Consumer Search Demand
  • Competitive Landscape
  • Advising content opportunities
  • Seasonal search trends
  • Visitor search analysis

The SEO Audit: Domain Authority

Does your website have authoritativeness, expertise, and trustworthiness?

  • Link building strategy
  • Reputable Backlink structure
  • Audit page structure
  • Website quality
  • Website trust factor
  • Website UX (user experience)

Web Development

Building search-friendly, fast and secure responsive websites is our passion. A major ranking factor with search engine algorithms is site architecture. Building a site, from the ground up, ensures search engines can crawl and index site content efficiently; therefore boosting search results and search engine optimization + SEO.

Syreo presents all the audit findings through the eyes of the customer, sharing actionable insights, key recommendations, and an SEO roadmap for success going forward.

Syreo will help you prioritize the recommendations based on impact, and business needs.

While an SEO audit represents a significant investment, the audit results live on well beyond the audit itself. When done properly, an SEO audit returns a significant ROI.

Further, unlike paid search, which disappears immediately when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.

As your trusted SEO consultant, we will show you how to incorporate SEO into most everything you do, including a suggested workflow to make it a routine part of your everyday practices.


While looking over all the aspects of an SEO audit, it may seem a bit overwhelming.

Syreo will breakdown all the audit recommendations and provide the benefits of said actions to stakeholders in a compelling story that all shareholders can understand and agree upon.

Ultimately, the recommendations from an SEO audit will improve the performance of your website and increase organic traffic to your website.

Who doesn’t want that?

If you are interested in talking to us about an SEO audit,
please send us a message.

Talk to Us

About Syreo

Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit, New York City and Los Angeles. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.

Rick Rys
SEO Expert | Digital Marketing Technology Scientist | I assist Fortune 500 companies to increase revenue organically, through thoughtful digital marketing tactics and the strategic use of search engine optimization (SEO). Based in Detroit, Michigan, I work with brands in New York, Los Angeles, and Detroit.

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