Creative and Innovative SEO Consultant

Last Updated on by

Why investing in an SEO consultant, building a responsive design website, optimizing for voice search, and conducting an SEO audit will increase search ranking results with Google, Bing and Yahoo search.

Why You Need an SEO Consultant

At Syreo, we are not a fan of disruptive advertising, however, We Love search engine optimization + SEO.

Everywhere you look, there are ads fighting for your attention.

Outside on the street corner. Billboards. TV. As well as, the radio in your car.

Similarly, you receive more paper spam in your mailbox than actual letters with your name on it.

You get robocalls and texts trying to sell you on your smartphone. There are ads in most of the apps you use, therefore, eating up your mobile bandwidth.

As a result, mobile apps sell your data. Your internet service provider is also selling your internet data. These advertisers now find better ways to force themselves into your life.

As a result, every post-like-link from the people you know on social media is a disguised advertisement. People don’t realize they just became advert vehicles themselves.

Is it normal to text everyone you know to tell them the orange sorbet from Joe’s ice cream is awesome?

Ways Consumers are Blocking Advertising

  • SPAM filters with email
  • Caller ID with smartphones
  • Ad-Blocker software in web browsers
  • Blocked phone numbers
  • Do not call registry
  • Recycle bins with printed material
  • No solicitation signs
  • Digital video recording (DVR) with cable/satellite TV

In essence, consumers are turning to search engines. The new advertising.

As your SEO consultant, we will get your website found inside search engines: Google and Bing.

Think about it.

What is Search Engine Optimization + SEO?

SEO consulting shows clients how to grow business through search engine optimization
Effective SEO means your website is found in Google and your site has high search rankings with Google search

Search engine optimization + SEO is the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from Google and Bing.

These visitors have the potential to be converted into customers through a strategic marketing funnel.

Search results from Google, Bing, and Yahoo are shown in terms of relevance to the search query (search box) that is input by the visitor.

The search results are known as the search engine results page or SERP.

Google Search Indexes Require SEO Expertise

Google now has two separate indexes for search results: one for mobile devices and one for desktop computers.

As search visitor behavior changes, a successful SEO strategy – from an SEO consultant – should always focus on mobile search engine results primarily.

With all the digital content available online, search engine optimization is essential in a successful digital marketing strategy.

That is why you need to consider investing in an SEO consultant, like Syreo.

SEO is not an expense. SEO is an investment.

Bing SEO expert on responsive website
Bing search also powers Yahoo search engine results. Content optimized for Bing will provide results inside Yahoo search as well.
Yahoo SEO expert on responsive website
Did you know that Bing Search provides search engine results for Yahoo and AOL search engines?

First of all, our search experts believe that there is only one place to start in building a successful digital roadmap: SEO + Search Engine Optimization.

A website is often the hub of customer experience. Websites play a vital role in building awareness, consideration, and intent.

Syreo takes the complex aspects of an SEO audit and recommends expert results to all business stakeholders.

Finally, as your SEO consultant, we guide you through a roadmap to success that will build your presence online.

Google Home voice search results are powered by Google search expert
Google Home Voice Search Smart Speaker
Amazon Echo voice search results are powered by Bing search expert
Amazon Echo Voice Search Smart Speaker

As we are moving through the era of smartphones, our next search opportunity is with smart speakers. Smart speakers (Google Home, Amazon Echo, Apple HomePod – see images above) are portable devices that we have placed into our homes and businesses that provide voice search results.

Siri (Apple HomePod), Alexa (Amazon Echo), Cortana, and Google Home voice search results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) provide almost all voice search data. This is the next-gen of AI.

Voice Search Opportunity

In do time, voice search results will be nearly thirty percent of search queries provided by just Google. Google and Bing provide nearly all content that is served via voice search and that number will continue to increase.

If you want to play in voice search results game, we advise you to invest in an SEO consultant, like Syreo.

Your organic search listings are more important than ever.

SEO and Responsive Website Design: Google Ranking Factor

Google search engine focus is now on mobile friendly responsive website design
Responsive website design creates more SEO opportunities with Google search results. Google's search engine is committed to delivering the best user experience for web searchers from all devices with responsive website design

Responsive website design uses HTML and custom CSS to adapt to all mobile devices: desktop, tablet, and mobile devices.

In response to the rising growth of mobile, Google has shifted its business focus to the display screen in your pocket (smartphone), or handbag (tablet), a lot more than the one on your desktop.

As a result, Google now contains two search indexes. One for mobile devices and another search index for desktop computers.

Google search favors mobile indexing first, so make sure your website is built with responsive design.

Googlebot will only crawl and index the mobile version of a webpage. If your website is not responsive design, Google will index the page “as-is”.

Having a responsive website design is paramount to your marketing plan. It’s also the new standard in a successful SEO strategy from your consultant.

SEO is Paramount For Mobile Search Results

While consumers are addicted to their mobile devices, mobile web searches on Google will continue to skyrocket.

There is more web search conducted on mobile devices than desktop web browsers. Google needs to ensure that all users find the content they’re looking for and that it is optimized for their mobile device.

Google search is committed to delivering the best user experience for web searchers from all devices.

As your SEO consultant, we highly recommend a responsive website design.

Interested in talking to us about becoming your SEO consultant,
please send us a message.

Talk to Us

SEO Consultant Website Audit

There is no better place to start with an SEO consultant than with an SEO audit.

A thorough SEO audit is both complex and highly specialized. And yet, it produces some of the most fascinating insights that can be applied in so many other areas of the business.

Many clients think of the actual technical audit itself. No doubt, those elements are important. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.

SEO insights can even inform traditional brand advertising early on in the process of creative conceptualization.

That’s right – SEO plays a pivotal role in many unforeseen ways.

Below are broad categories of technical audit elements that are included in the scope of work. Also included are sample items that fall within each category.

Technical SEO Consulting

  • Page speed performance
  • Accelerated Mobile Pages (AMP)
  • Schema markup usage
  • HTML structure
  • 404 Error pages
  • 301 Redirects
  • HTTPS Status
  • Content Delivery Network (CDN)
  • DNS Records

On-Page SEO Optimization

  • Audit page structure
  • Metadata
  • Duplicate content
  • Search engine penalties

Domain Authority

  • Link building strategy
  • Audit page structure
  • Website quality
  • Website trust factor
  • Website UX (user experience)

Analytics Consulting

  • Google Search Console
  • Google Analytics
  • Bing Webmaster Tools
  • Overview of organic search
  • Goal conversions and KPI's
  • Mobile usage
  • Mobile performance
  • Keyword performance
  • Site engagement insight

Content Consultation

  • Site content vs Keyword intent
  • Advising content opportunities
  • Seasonal search trends
  • Visitor search analysis

Web Development

Building search-friendly, fast and secure responsive websites is our passion. A major ranking factor with search engine algorithms is site architecture. Building a site, from the ground up, ensures search engines can crawl and index site content efficiently; therefore boosting search results and search engine optimization + SEO.

Syreo presents all the findings through the eyes of the customer, sharing actionable insights, key recommendations, and an SEO roadmap for success going forward.

Syreo will help you prioritize the recommendations based on impact, and business needs.

SEO Audit Investment Return

While an SEO audit represents a significant investment, the results live on well beyond the audit itself. When done properly, an SEO audit returns a significant ROI.

Further, unlike paid search (SEM), which disappears immediately when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.

As your trusted SEO consultant, we will show you how to incorporate SEO into most everything you do, including a suggested workflow to make it a routine part of your everyday practices.

MORE: Read further on how an SEO audit can greatly increase your organic search traffic to your website.

Consulting Fortune 500 Brands

Detroit

Chevrolet
Federal-Mogul Motorparts
GMC
General Motor Certifed Service
AC Delco
Anco Wipers
Champion Auto Parts
MOOG Motor Parts
Wagner Brake & Lighting
DTE Energy

New York

Subaru

Los Angeles

Robb Report

About Syreo

Interested in talking to us about becoming your SEO consultant,
please send us a message.

Talk to Us

About Syreo

Syreo is an SEO Consultant based in Detroit, MI. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit, New York City and Los Angeles. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO and the CTO, bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.