At Syreo, we are not a fan of advertising.
Everywhere you look, there are ads fighting for your attention. For instance, outside on the street corner. Billboards. TV. As well as, the radio in our car.
Similarly, you receive more paper spam in your snail mailbox than actual letters with your name on it.
You get robocalls and texts trying to sell you on your smart-phone. There are ads in most of the apps you use, therefore, eating up your mobile bandwidth. As a result, apps turnaround and sell your data. Your internet service provider is also selling your internet data. These advertisers can now find better ways to force themselves into your life.
As a result, every post-like-link from the people you know on social media is a disguised advertisement. People don’t realize they just became advert vehicles themselves. Is it normal to text everyone you know to tell them that that orange sorbet from Bob’s ice cream is awesome?
Consumers are Blocking Advertising
- SPAM filters with email
- Caller ID with smartphones
- Blocked phone numbers
- Do not call registry
- Recycle bins with printed material
- No solicitation signs
- Digital video recording (DVR) with cable/satellite TV
In essence, consumers are turning to search engines. The new advertising.
Think about it.
First of all, our consultants believe that there is only one place to start in building a successful digital roadmap: Search Engine Optimization (SEO).
A website is often the hub of customer experience with successful brands. Websites play a vital role in building awareness, consideration, and intent.
Syreo takes the complex aspects of an SEO audit and recommends results to all business stakeholders.
Finally, we build a roadmap to success that will build your presence online.
As we’ve moved beyond the era of smart-phones, our focus is now on smart-speakers. Smart-speakers are portable devices that we have placed into our homes and businesses that provide voice search results.
Siri, Alexa, Cortana, and Google Home voice results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) provide almost all data. This is the next-gen of AI.
In do time, voice search results will be nearly thirty percent of all search queries provided by just Google. Google and Bing provide nearly all content that is served via voice search and that number will continue to increase.
For this reason, voice search is another reason to improve your SEO.
Your search listings are more important than ever.