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- Today’s SEO Consulting is more difficult than ever. What’s new and what works today that will increase search results with Google, Bing and Yahoo search. Watch the video.
- Why investing in an SEO consultant, building a responsive design website, optimizing for voice search and conducting an SEO audit will increase search ranking results with Google, Bing and Yahoo search engines.
Why You Need an SEO Consultant Today
At Syreo, we are not a fan of disruptive advertising, however, we love search engine optimization + SEO.
Everywhere you look, there are ads fighting for your attention.
Outside on the street corner in New York. Billboards. TV. As well as, the radio in your car in Los Angeles.
Similarly, you receive more paper spam in your mailbox than actual letters with your name on it.
You get robocalls and texts trying to sell you on your smartphone. There are ads in most of the apps you use, therefore, eating up your mobile bandwidth.
This now makes almost every post-like-link from the people you know on social media is a disguised advertisement. People don’t realize they just became advert vehicles themselves.
Is it normal to text everyone you know to tell them the Rübæus NITRO from One Under in Detroit is awesome? Editor’s note: It is awesome.
Consumers are Blocking Advertising and Turning to Search
- SPAM filters with email
- Caller ID with smartphones
- Ad-Blocker software in web browsers
- Blocked phone numbers
- Do not call registry
- Recycle bins with printed material
- No solicitation signs
- Digital video recording (DVR) with cable/satellite TV
In essence, consumers are turning to search engines. The new advertising.
As your SEO consultant, we will get your website found inside search engines: Google, Bing and Yahoo.
Think about it.
What is Search Engine Optimization + SEO?
Search engine optimization + SEO is the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.
Search Engine Optimization (SEO) is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
In general, the earlier (or higher ranked on the search engine results page), and more frequently a website appears in the search results list, the more visitors it will receive from Google, Bing and Yahoo search engine results.
It is common practice for search users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. Depending upon the competitiveness of the term, it may take months, even years, to achieve these free, natural rankings (commonly referred to as “organic” rankings).
These visitors have the potential to be converted into customers through a strategic marketing funnel.
Search results from Google, Bing, and Yahoo are shown in terms of relevance to the search query (search box) that is input by the visitor. Also, the location of the search query (Detroit, New York, Los Angeles) is determined by an internet service provider (ISP) and a global positioning system (GPS). GPS is especially beneficial with mobile search results.
The visitor’s search results are known as the search engine results page or SERP.
What is Technical SEO and Why You Need to Be Concerned
Why is it more important than ever to be technical when it comes to SEO?
In 2020, there are nearly 2 billion websites worldwide. Great website content should be complemented by a strong technical SEO foundation. Getting SEO wrong can be bad for business so you need to make sure the technical aspects are spot on, otherwise your content may not be indexed correctly by Google and Bing.
An SEO expert will tell you why technical SEO is important, how to interpret the data from technical SEO, what areas there are to focus on, and what tools can help you get actionable data.
Google Search Index Require SEO Expertise
Google now has two separate indexes for search results: one for mobile devices and one for desktop computers.
As search visitor behavior changes, a successful SEO strategy – from an SEO consultant – should always focus on mobile search engine results primarily.
With all the digital content available online, search engine optimization is essential in a successful digital marketing content strategy to stand out and get found by search visitors.
That is why you need to consider investing in an SEO consultant, like Syreo.
SEO is not an expense. SEO is an investment.
First of all, our search experts believe that there is only one place to start in building a successful digital marketing roadmap: SEO + Search Engine Optimization.
A website is often the hub of customer experience. Websites play a vital role in building awareness, consideration, and intent to consumers.
Syreo takes the complex aspects of an SEO audit and recommends expert results to all business stakeholders.
Finally, as your SEO consultant, we guide you through a roadmap to success that will build your presence online.
SEO and Voice Search: How Siri, Alexa, & Google Home Work
As we are moving through the era of smartphones, our next search opportunity is with smart speakers. Smart speakers (Google Home, Amazon Echo, Apple HomePod – see images above) are portable devices that we have placed into our homes and businesses that provide voice search results.
Siri (Apple HomePod), Alexa (Amazon Echo), Cortana, and Google Home voice search results are all provided by search engine data. In short, Google and Bing (Bing also powers Yahoo and AOL search engine result pages) provide almost all voice search data. This is the next-gen of AI.
SEO Expert: Voice Search is a Marketing Opportunity in 2020
In do time, voice search results will be nearly thirty percent of search queries provided by just Google. Google and Bing provide nearly all content that is served via voice search and that number will continue to increase.
If you want to play in voice search results game, we advise you to invest in an SEO consultant, like Syreo.
Your organic search listings are more important than ever.
MORE: SEO and Voice Search Results: Siri, Alexa, and Google Assistant Opportunities
SEO and Responsive Website Design: Google Ranking Factor
Responsive website design uses HTML and custom CSS to adapt to all mobile devices: desktop, tablet, and mobile devices.
In response to the rising growth of mobile search, Google has shifted its business focus to the display screen in your pocket (smartphone), or handbag (tablet), a lot more than the one on your desktop.
As a result, Google now contains two search indexes. One for mobile devices and another search index for desktop computers.
Google search favors mobile indexing first, so make sure your website is built with responsive design.
Having a responsive website design is paramount to your marketing plan. It’s also the new standard in a successful SEO strategy from your consultant.
SEO is Paramount For Mobile Search Results
While consumers are addicted to their mobile devices, mobile web searches on Google will continue to skyrocket.
There is more web search conducted on mobile devices than desktop web browsers. Google needs to ensure that all users find the content they’re looking for and that it is optimized for their mobile device.
Google search is committed to delivering the best user experience for web searchers from all devices.
As your SEO consultant, we highly recommend a responsive website design.
Interested in talking to us about becoming your SEO consultant?
Please send us a message.
SEO Expert Website Audit
There is no better place to start with an SEO consultant than with an SEO website audit.
A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the most fascinating insights that can be applied in so many other areas of the business.
The main purpose of an SEO audit is to improve the crawlability of a website, increase long-tail keyword rankings for various categories, and rank for searched terms for website content with proper landing pages.
Any existing website search engine penalties must be removed after the audit. Search engine penalties are present and pervasive and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.
Search engine penalties may result in partial or complete removal from the search engines index or simply prevent a domain from ranking well on any terms in general.
Website Audit Case Study: Subaru | New York, NY
Syreo was hired to do SEO expert analysis of Subaru Service, Parts & Accessories, with offices located in New York, NY, and discovered their branded keyword ranking was suffering due to light-content associated with video content on their website. The SEO audit revealed a lack of text on their primary web pages allowing competitors to outrank Subaru in Google search. The recommendation was to transcribe video content with accordian buttons to increase the user experience (UX) on the page. The resulting HTML text increased rankings inside Google search enbine result pages (SERP).
Website Audit Case Study: Robb Report | Los Angeles, CA
Robb Report, located outside Los Angeles, California, was suffering in organic search rankings due to non-optimized on-page SEO on their news articles. Our expert SEO audit revealed the lack of a Google News sitemap to ping Googlebot when new stories were published. The results were 14% more organic search traffic month-over-month from Google search. A big win when the website depends on ad revenue.
Website Audit Case Study: DTE Energy | Detroit, MI
In 2020, after a full-scale website rebuild, DTE Energy, located in Detroit, Michigan, noticed an increase of organic search traffic from 21% of overall traffic to 39% of overall visitor traffic. The increase of nearly fifty-percent reflected massive revenue in online bill payments from their customers coming from organic search. This expert SEO audit yielded a big win for DTE.
Many clients think of the actual technical audit itself. No doubt, those elements are important. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.
SEO insights can even inform traditional brand advertising early on in the process of creative conceptualization.
That’s right – SEO plays a pivotal role in many unforeseen ways.
SEO Audit Consulting Categories
Below are broad categories of technical SEO audit elements that are included in the scope of work. Also included are sample items that fall within each category.
Technical SEO Consulting
On-Page SEO Optimization
Syreo presents all the findings through the eyes of the customer, sharing actionable insights, key recommendations, and an SEO roadmap for success going forward.
Syreo will help you prioritize the recommendations based on impact, and business needs.
SEO Audit Investment Return
While an SEO audit represents a significant investment, the results live on well beyond the audit itself. When done properly, an SEO audit returns a significant ROI.
Further, unlike paid search (search engine marketing + SEM), which disappears immediately when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.
As your trusted SEO consultant, we will show you how to incorporate SEO into most everything you do, including a suggested workflow to make it a routine part of your everyday practices.
MORE: Read further on how an SEO audit can greatly increase your organic search traffic to your website.
Consulting Fortune 500 Brands
General Motor Certifed Service
Champion Auto Parts
MOOG Motor Parts
Wagner Brake & Lighting
Interested in talking to us about becoming your SEO expert?
Please send us a message.
Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit, New York City and Los Angeles. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.