Why Search Engine Optimization Is an Investment, Not an Expense

SEO is an investment, not an expense

Last Updated on February 7, 2024 by syreo

SEO Investment

According to our search engine optimization experts, there’s only one road to successfully building up your digital marketing strategy: investing in Search Engine Optimization and having creative SEO. We believe Search Engine Optimization is not an expense; it’s an investment that will help you move your business forward.

When you invest in SEO, your website will become a hub of customer experience. No one can’t deny how important it is to have a website to build brand awareness and create a connection with consumers.

Having unique SEO will bring your website to the forefront of Google and Yahoo, and Bing results, great exposure. We want to guide you in this journey, and as your SEO consultants, we will pave the way to success by helping you build a robust online presence with the help of search engine optimization.

The need for SEO consulting

Why You Need a Creative SEO Consultant Now

There’s no denying how essential SEO is for a brand. According to Forbes, 93% of all experiences online stem from search engines.

SEO consists of optimizing a search word or phrase so visitors can find your website when they make a Google search that’s relevant to the word or phrase you’ve optimized.

In other words, SEO is an extremely dedicated salesperson that works only for you. No matter when or where people are searching, they can arrive on your website through their Google search, thanks to SEO.

As Jimmy Wales (founder of Wikipedia) once said, “If it isn’t on Google, it doesn’t exist.” Think of that for a second. We search for everything on Google; if it’s not there, we won’t learn about it. Google search is why SEO is so crucial to your brand; it provides visibility, which leads to everything else.

Thanks to SEO, your brand will receive targeted search traffic, which will increase brand awareness and make for higher conversion rates. Your visitors will become customers. Not all of them, but most of them, because they found you at the right moment. They needed something, and Google pointed them your way, thus becoming your best friend.

When you use Google Ads, your traffic will slow down as soon as you stop paying Google. That will change with SEO because it will continuously bring traffic to your website, and you won’t need to pay Google for that. As long as your SEO is consistent and creative, it will do wonders for your business.

According to Statista, Google dominates the search engine market share with 87% in 2020 and 95% of the mobile search market share. That’s impressive, and you can capitalize on that.

Search Engine Optimization is critical

The Importance of Search Engine Optimization (SEO)

Many people have found our services through Google over the years. It has allowed us to build trust because most people think, “if it’s on Google, it’s good.” That’s how much they trust this search engine, and therefore its recommendations as well.

SEO helps you accomplish many things. It increases website traffic, generates positive ROI, creates solid brand awareness, and it builds trust. And you can bet your competition is using SEO. By not engaging in SEO, you’re not in the game, and you’re losing a significant advantage.

When we become your SEO consultants, we will bring your website to the forefront of search engines like Google, Yahoo, and Bling, so your website can receive targeted and focused traffic. It’s a great deal!

SEO defined

What Is SEO | Search Engine Optimization?

SEO | search engine optimization refers to the visibility of a website or page enjoys within the unpaid results provided by a search engine. Non-paid search results are those that are natural and organic, meaning you’ve earned them without paying for them.

SEO is a term that describes the marketing technique where a website can have better chances of ranking higher on search engine results once people do a relevant search.

The higher you rank on search engine results, the more frequently your website will appear in the list of search results. Higher search ranking means you’ll get more traffic from search engines.

When you search on Google, do you click through all the pages? Or do you click on the top ones because you know those will show you what you’re searching for? You do the latter, of course! Everyone does. That’s why you want your website to be on the top.

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How quickly this happens for your website will depend on many factors. One of the most important signals is how competitive your SEO terms are. If they’re highly competitive, it may take months or even years to enjoy organic ranking.

Search engines show results according to how relevant the websites are to the search results conducted by the user. Great SEO starts with creating relevant content with technical SEO optimization for a search engine to understand and rank.

Technical SEO is the difference

What Is Technical SEO and Why Should You Care?

There are currently 2 billion active websites worldwide, which is why it’s vital to be technical about SEO. Building a solid technical SEO foundation will complement your website content tremendously.

Getting SEO wrong is awful for business, which is why you need to be sure all the technical aspects are on point. Otherwise, your content will not make it into the search engine’s index.

SEO experts will explain why technical SEO matters, how you can interpret technical SEO data, what areas you should focus on, and what creative tools you can use to get actionable data.

Search index

Google Search Index Requires SEO Expertise

There are currently two separate indexes for Google search results: desktop computers and one for mobile devices. User behavior varies greatly depending on the kind of device they’re using to search. There’s too much content available online. That’s undeniable. With the amount of content available online, SEO is essential to any digital marketing content strategy. If you want your system to be successful, you can’t leave SEO out of it. You can see why SEO as an investment is a brilliant move. Once you work with SEO experts, you will notice a significant improvement in your business. So, reach out and let us help!


Having exceptional SEO will carry your site to the front line of Google, Yahoo, and Bing results, an incredible introduction with your brand. We need to control you in this excursion, and as your SEO experts, we will make ready to progress by helping you construct a robust online presence with the assistance of site improvement.

Your investment in SEO will have an evergreen effect on your marketing strategy for years to follow.


If you are interested in talking to us about an SEO investment strategy,
please send us a message.

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About Syreo

Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization | SEO experts work with Fortune 500 businesses throughout the United States including Detroit and New York City. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization | SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.

Rick Rys
SEO Expert | Digital Marketing Scientist | I assist Fortune 500 companies to increase revenue organically, through creative digital marketing tactics and the strategic use of search engine optimization (SEO). Based in Detroit, Michigan, I work with brands in New York, Los Angeles, and Detroit. My marketing philosophy originated from my experience at RIT (Rochester Institute of Technology, Rochester, NY) and Stanford University Online (Stanford, CA).

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