What is an SEO Audit? What’s Included and What Results to Expect

What's included and what to expect with an SEO website audit from an SEO expert.

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Take the fear out of an SEO audit. Syreo presents all the audit findings through the eyes of the consumer, sharing actionable insights, key recommendations and an SEO roadmap for success moving forward.

Contents of this page:

What is an SEO Audit?

SEO Audit: Technical SEO

SEO Audit: On-Page SEO

SEO Audit: Analytics

SEO Audit: Content Creation

SEO Audit: Domain Authority

SEO Website Audit Results

What is an SEO Audit?

There is no better place to start with an SEO consultant than with an SEO audit.

In short, an SEO audit is a snapshot of where your website stands, and ranks, with Google and where are the opportunities to grow your website through increased organic search engine traffic from Google search.

The emphasis of an SEO audit is to open executives eyes and identify opportunities to grow revenue.

A thorough SEO audit is both complex and highly specialized. And yet, an audit produces some of the most fascinating insights that can be applied in so many other areas of the business.

Many clients think of the actual technical audit itself. No doubt, those elements are important. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.

SEO insights, from an audit, can even inform traditional brand advertising early on in the process of creative conceptualization.

That’s right – SEO plays a pivotal role in many unforeseen ways.

Below are broad categories of technical SEO audit elements that are included in the scope of work. Also included are sample items that fall within each category.

SEO Audit: Technical SEO

Is your website visible to search engines?

  • Page speed performance
  • Accelerated Mobile Pages (AMP)
  • Information Architecture
  • Schema markup usage
  • Search Engine Crawability
  • HTML structure
  • 404 Error pages
  • 301 Redirects
  • Search Engine Sitemaps
  • HTTPS Status
  • Content Delivery Network (CDN)
  • DNS Records

SEO Audit: On-Page SEO Optimization

Does your website have good, relevant content that matches consumer intent?

  • Audit page structure
  • Metadata
  • Image SEO
  • Optimized Meta Tags
  • Duplicate content
  • Search engine penalties

SEO Audit: Analytics

Is your website successful at capturing clicks and conversion for its content?

  • Google Search Console
  • Google Analytics
  • Bing Webmaster Tools
  • Overview of organic search
  • Goal conversions and KPI's
  • Mobile usage
  • Mobile - Responsive Design
  • Keyword performance
  • Site engagement insight

SEO Audit: Content Creation

Are you aligning website content to visitor intent and consumer demand?

  • Site content vs Keyword intent
  • Keyword Research
  • Consumer Search Demand
  • Competitive Landscape
  • Advising content opportunities
  • Seasonal search trends
  • Visitor search analysis

SEO Audit: Domain Authority

What is EAT? Does your website have authoritativeness, expertise, and trustworthiness?

  • Link building strategy
  • Reputable Backlink structure
  • Audit page structure
  • Website quality
  • Website trust factor
  • Website UX (user experience)

Syreo presents all the SEO audit findings through the eyes of the customer, sharing actionable insights, key recommendations, and an SEO roadmap for success going forward.

Syreo will help you prioritize the recommendations based on impact, and business needs.

While an SEO audit represents a significant investment, the audit results live on well beyond the audit itself. When done properly, an SEO audit returns a significant ROI.

Further, unlike paid search, which disappears immediately when stopped, SEO continues to inform, day after day, year after year with evergreen content within your website.

As your trusted SEO consultant, we will show you how to incorporate SEO into most everything you do, including a suggested workflow to make it a routine part of your everyday practices.

SEO Audit Results with Websites

There is no better place to start with an SEO consultant than with an SEO website audit.

A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the most fascinating insights that can be applied in so many other areas of the business.

SEO consultant + SEO expert website SEO audit for Subaru Service in New York city
Subaru Service & Parts (New York, NY) website increased Google rankings through SEO audit reflecting "light content" on video pages. Website shown August 2020.

Syreo was hired to do SEO expert analysis of Subaru Service, Parts & Accessories, with offices located in New York, NY, and discovered their branded keyword ranking was suffering due to light-content associated with video content on their website. The SEO audit revealed a lack of text on their primary web pages allowing competitors to outrank Subaru in Google search. The recommendation was to transcribe video content with accordian buttons to increase the user experience (UX) on the page. The resulting HTML text increased rankings inside Google search enbine result pages (SERP).

SEO consultant + SEO expert website SEO audit for Robb Report based in Los Angeles, California
Robb Report (New York) increased organic website traffic 28& by increasing exposure through Google News sitemap. Website shown August 2020.

Robb Report, located outside Los Angeles, California, was suffering in organic search rankings due to non-optimized on-page SEO on their news articles. Our expert SEO audit revealed the lack of a Google News sitemap to ping Googlebot when new stories were published. The results were 14% more organic search traffic month-over-month from Google search. A big win when the website depends on ad revenue.

Creative SEO consultant - SEO expert website audit for DTE Energy in Detroit, Michigan
Through focused & creative SEO expert website analysis, DTE Energy (Detroit, MI) raised organic search traffic from 21% to 39% in just two years. Website shown August 2020.

After a full-scale website rebuild, DTE Energy, located in Detroit, Michigan, noticed an increase of organic search traffic from 21% of overall traffic to 39% of overall visitor traffic. The increase of nearly fifty-percent reflected massive revenue in online bill payments from their customers coming from organic search. This expert SEO audit yielded a big win for DTE.

Many clients think of the actual technical audit itself. No doubt, those elements are important. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.

SEO insights can even inform traditional brand advertising early on in the process of creative conceptualization.

That’s right – SEO plays a pivotal role in many unforeseen ways.

Conclusion

While looking over all the aspects of an SEO audit, it may seem a bit overwhelming.

Syreo will breakdown all the audit recommendations and provide the benefits of said actions to stakeholders in a compelling story that all shareholders can understand and agree upon.

Ultimately, the recommendations from an SEO audit will improve the performance of your website and increase organic traffic to your website.

Who doesn’t want that?

If you are interested in talking to us about an SEO audit,
please send us a message.

Talk to Us

About Syreo

Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit and New York City. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.

Rick Rys
SEO Expert | Digital Marketing Scientist | I assist Fortune 500 companies to increase revenue organically, through creative digital marketing tactics and the strategic use of search engine optimization (SEO). Based in Detroit, Michigan, I work with brands in New York, Los Angeles, and Detroit. My marketing philosophy originated from my experience at RIT (Rochester Institute of Technology, Rochester, NY) and Stanford University Online (Stanford, CA).

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