Last Updated on June 6, 2020 by Rick Rys
Your search engine optimization (SEO) strategy is more important than ever. Consumers are blocking disruptive advertising and turning to search engines to get information before making purchasing decisions. Think about it.
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Advertising is Distruptive
At Syreo, we are not a fan of conventional advertising.
Everywhere we look, there are ads fighting for our attention: on billboards, television, and radio.
We go through great lengths to block emails with SPAM filters.
We receive more paper spam in our mailbox than actual letters with our name on it; mostly ending up in recycling bins.
We get robocalls trying to sell us stuff on our smartphones. Who answers their phone anymore?
There are ads in the apps we use, and those apps sell our data.
Every “like” on social media welcomes advertisements in disguise.
Consumers are blocking advertising and turning to search engines; the new advertising.
Think about it.
How Do You Get Found in Search Engines?
The answer is Search Engine Optimization or SEO.
What is Search Engine Optimization?
Search engine optimization + SEO is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
More: Read our SEO strategy with Google
Search results from Google, Bing, and Yahoo are shown in terms of relevance to the search query (search box) that is input by the visitor. This page is known as the search engine results page or SERP.
Google now has two separate indexes for search. One for mobile devices and the other for desktop computers. As search visitor behavior changes, a successful SEO strategy should always focus on mobile search engine results.
SEO is Not an Expense. SEO is an Investment
First of all, our consultants believe that there is only one place to start in building a successful digital roadmap: SEO + Search Engine Optimization.
A website is often the hub of customer experience with successful brands. Websites play a vital role in building awareness, consideration, and intent.
Syreo takes the complex aspects of an SEO audit and recommends expert results to all business stakeholders.
Finally, we build a roadmap to success that will build your presence online.
If you are interested in talking to us about a new digital project,
please send us a message or call us direct at (248) 974-8866.
Syreo is an SEO Consultant based in Detroit, Michigan. Syreo’s search engine optimization + SEO experts work with Fortune 500 businesses throughout the United States including Detroit and New York City. Syreo consults companies to increase revenue organically, through thoughtful digital marketing tactics and the expert use of search engine optimization + SEO. Syreo understands how to bridge the gap between the CMO (Chief Marketing Officer) and the CIO (Chief Information Officer), bringing data, science, and technology to life through creative storytelling that all stakeholders can understand and embrace. Syreo understands the importance of visual design that generates great user experience (UX) that converts into marketing goals through web analytics.