Creative SEO Consultant in Detroit

SEO Expert Website Audit

There is no better place to start with an SEO consultant than with an SEO website audit.

A thorough SEO website audit is both complex and highly specialized. And yet, it produces some of the fascinating insights that can integrate with so many other business areas.

An SEO audit’s primary purpose is to improve the crawlability of a website, increase long-tail keyword rankings for various categories, and rank for searched terms for website content with proper landing pages.

After the SEO audit, there may be existing website search engine penalties. Search engine penalties are present and pervasive and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue.

Search engine penalties may result in partial or complete removal from the search engines index or prevent a domain from ranking well on any terms in general.

What is a Technical SEO Audit

A technical SEO audit is a process of checking a website’s health and its technical search engine optimization aspects for web crawlers.

The website audit is about finding website errors and fixing these issues to prevent the website from being crawled, indicted, and ranked inside search engines such as Google.

Why You Should Audit Your Website By an SEO Expert

An audit will improve how Google crawls and indexes your website, in turn affecting your Google search rankings. If executed and implemented correctly, an SEO audit will increase site traffic and performance quickly. A website audit can give your business opportunities for growth and a clear roadmap.

Key Discoveries Found from Website Audit

• Technically unsound website
• Impeding and holding back your website’s traffic potential in organic search
• Losing sales and conversions
• Confusing visitors and user experience

SEO Audit Case Study: DTE Energy | Detroit, MI

In 2024, after a full-scale website rebuild, DTE Energy, located in Detroit, Michigan, noticed an increase in organic search traffic from 21% of overall traffic to 39% of total visitor traffic. The growth of nearly fifty-percent reflected massive revenue in online bill payments from their customers coming from organic search. This expert SEO audit yielded a big win for DTE.

Key Achievements from Search Engine Optimization with DTE Energy

• Liaised with the business to elicit feedback and gather requirements to enable commercial activity and enhance decision-making by providing comprehensive web analytics, trends, and test outcomes.
• Achieved a significant increase in organic search traffic from 21% to 39% of overall visitor traffic resulting in exceptional revenue uplift from increase online bill payments.
• Improved UX across the DTE Energy website by tracking and analyzing user metrics.
• Successfully increased time on site for mobile users.
• Conducted multivariate of a/b/c tests as part of the continuous improvement cycle.

SEO Audit Case Study: Champion Auto Parts | Detroit, MI

Champion Auto Parts, part of the Federal-Mogul Motorparts brand family, located in Detroit, Michigan, was challenged with its digital footprint.

Champion’s world-class spark plugs are just one of the many maintenance products to keep your equipment fine-tuned all season long. How to communicate that message across the globe is another strategy. Increasing brand awareness through search engine strategies increased organic website traffic by 22% in just one year.

Syreo collaborated with digital and brand marketing professionals to develop creative and innovative SEO plans resulting in significantly enhanced engagement stats and long-term revenue growth. Established regular reporting frameworks and optimized content to take advantage of market opportunities. Formulated relationships with strategic partners in Product Marketing, Brand Marketing, and Sales functions.

Key Achievements from Search Engine Optimization with Champion Auto Parts

• Held accountability for the daily oversight of natural search engine marketing campaigns and SEO strategy development/implementation.
• Managed multiple brands and maintained consistency across all sites, including using a shared Content Management System (CMS) and a centralized SEO strategy.
• Produced double-digit unique user growth over six months by deploying advanced SEO programs across the business.
• Worked in tandem with a creative web agency to design and deliver an outstanding user experience and introduce CTA (call to action) for all content leading to increased engagement, revenue growth, and brand development.

Website SEO Technical Audit Facts

Many clients think of the actual technical audit itself. No doubt, those elements are essential. But many companies nowadays recognize the strategic value that SEO brings to bear in the overall digital workspace.

SEO insights can even inform traditional brand advertising early on in the process of creative conceptualization.

That’s right – SEO plays a pivotal role in many unforeseen ways.

Dominate Search Results with a Powerful SEO Strategy: Comprehensive Website Audit Deliverables

This SEO audit provides a comprehensive analysis of your website’s technical foundation, on-page optimization, and off-page authority, forming the basis of a powerful SEO strategy to improve your search engine rankings and organic traffic. Here’s what’s included:

Technical SEO Consulting

A strong SEO strategy requires a solid technical foundation. This audit examines crucial elements to ensure search engines can easily crawl and index your website:

• Page Speed Performance: We analyze your website’s loading speed, a critical factor for user experience and search rankings. Our SEO strategy will include recommendations for improving page speed, such as optimizing images, leveraging browser caching, and minifying code.
• Accelerated Mobile Pages (AMP): We evaluate your website’s AMP implementation to ensure optimal performance on mobile devices, a key component of any modern SEO strategy.
• Schema Markup Usage: We assess the use of schema markup to help search engines understand your content and display rich snippets in search results, enhancing visibility and click-through rates. This is a valuable tactic in any SEO strategy.
• HTML Structure: We analyze your website’s HTML code for proper structure and semantic use of tags, ensuring it is easily understood by search engines.
• 404 Error Pages & 301 Redirects: We identify broken links (404 errors) and assess the implementation of 301 redirects to maintain a smooth user experience and preserve SEO strategy equity.
• HTTPS Status: We confirm your website uses HTTPS to ensure secure communication and build trust with users and search engines.
• Content Delivery Network (CDN): We evaluate your CDN usage to optimize content delivery speed and improve website performance globally.
• DNS Records: We review your DNS records to ensure proper configuration and accessibility.

On-Page SEO Optimization

On-page optimization is a cornerstone of any successful SEO strategy. This audit focuses on optimizing individual pages to improve their search visibility:

• Audit Page Structure: We analyze the structure of your web pages, ensuring clear hierarchy, proper heading usage (H1, H2, etc.), and optimized content layout for both users and search engines.
• Metadata: We review your title tags and meta descriptions to ensure they are compelling, informative, and optimized for target keywords.
• Duplicate Content: We identify any instances of duplicate content that could be harming your SEO strategy and provide recommendations for resolution.
• Search Engine Penalties: We check for any potential search engine penalties that might be affecting your rankings and provide guidance on recovery.

Domain Authority

Building domain authority is essential for long-term SEO strategy success. This audit assesses factors that contribute to your website’s authority and trustworthiness:

• Link Building Strategy: We analyze your current backlink profile and develop a comprehensive link building strategy to acquire high-quality links from relevant and authoritative websites.
• Website Quality: We assess the overall quality of your website, including content relevance, design, and user experience.
• Website Trust Factor: We examine factors that contribute to your website’s trustworthiness, such as security, privacy policy, and contact information.
• Website UX (User Experience): We evaluate your website’s user experience, including navigation, accessibility, and mobile-friendliness, to ensure it aligns with SEO best practices and user expectations.
• Backlink Audit: We conduct a thorough backlink audit to identify any potentially harmful links and recommend a disavow strategy if needed.

Keyword Research

Effective keyword research is the foundation of any successful SEO strategy. This audit provides valuable insights into keyword opportunities:

• Keywords Site is Ranking For: We identify the keywords your site is currently ranking for and analyze their performance.
• Keyword Discovery: We uncover relevant keywords with high search volume and low competition that align with your business goals.
• Keyword Opportunities: We identify untapped keyword opportunities to expand your reach and attract more organic traffic.
• Keyword Volume: We analyze search volume data to prioritize keywords with the highest potential for driving traffic.
• Keyword Ranking Opportunities: We identify keywords where your site has the potential to rank higher with strategic optimization.

Analytics Consulting

Data-driven insights are crucial for measuring the effectiveness of your SEO strategy. This audit analyzes your website’s performance data:

• Google Search Console & Google Analytics: We analyze data from these platforms to understand your website’s search traffic, user behavior, and conversion rates.
• Bing Webmaster Tools: We utilize Bing Webmaster Tools to gain additional insights into your website’s performance in Bing search results.
• Overview of Organic Search: We provide a comprehensive overview of your organic search performance, including key metrics and trends.
• Goal Conversions and KPIs: We analyze your website’s conversion data to assess the effectiveness of your SEO strategy in achieving your business goals.
• Mobile Usage & Performance: We evaluate your website’s mobile performance and identify areas for improvement to enhance user experience and SEO strategy effectiveness.
• Keyword Performance: We track the performance of your target keywords to measure the impact of your SEO strategy on rankings and organic traffic.
• Site Engagement Insight: We analyze user engagement metrics, such as bounce rate and time on site, to identify areas for improvement in your content and website design.

Web Development

Your website’s architecture plays a crucial role in its search engine visibility. We specialize in building search-friendly websites that are optimized for both users and search engines:

• Building Search-Friendly Websites: We develop websites with clean code, clear navigation, and a logical site structure that adheres to SEO best practices.
• Fast and Secure Websites: We prioritize website speed and security, ensuring a positive user experience and building trust with search engines.
• Responsive Websites: We create responsive websites that adapt seamlessly to different screen sizes, providing an optimal viewing experience across all devices.

This comprehensive SEO audit and the resulting SEO strategy will provide a roadmap for improving your website’s search engine rankings, driving organic traffic, and achieving your online business goals.